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Marketing executive with 13 years of experience in business management, driving revenue growth, branding, communications, PR, digital marketing, stakeholder management, and leadership. |
 Contact Christina Mendel
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Area of Expertise: |
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Administration, Management, Finance/Accounting, Procurement
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Communications, Media, Knowledge Management, Editor
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Director, CEO, COP, President
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Monitoring, Evaluation, Policy, Research, Analysis
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Professional Experience: |
Summary of My Professional Experience
I am a committed marketing executive with over 13 years of experience in business management, revenue growth, branding, communications, PR, digital marketing, stakeholder management, and leadership. My expertise lies in driving digital transformation, implementing experience platforms, and leading successful omni-channel marketing campaigns.
Skills & Languages
I possess a diverse skill set including performance marketing, SEO, SEA, SMM, content strategy, analytics, CRMs, CDPs, attribution models, MarTech setups, and process optimization with AI. Fluent in German and English as my native languages, I also have proficiency in Italian and French.
Experience
Head of Digital Commerce, Lyreco Switzerland AG
During my tenure from September 2022 to December 2023 in Dietikon, CH, I provided consulting services to Lyreco Group globally on Microsoft and Adobe Experience Cloud implementation, MarTech strategy, and data architecture setup. I had P&L responsibility for all online activities in Switzerland, generating CHF 200 million in annual sales. I led a team of omnichannel specialists, implemented a customer data platform solution, and built strong stakeholder networks.
Member of the Management Board, Head of Digital, Head of Newsroom, CR Kommunikation AG
From July 2020 to January 2022 in Zurich, CH, I played a pivotal role in driving revenue growth and digital transformation at CR Kommunikation AG. I advised clients on digital strategies, led the implementation of Microsoft and Adobe Experience Cloud, and increased the agency's ranking in Switzerland. I developed and executed digital campaigns, represented the agency at events, and spearheaded initiatives such as the Programmatic Ad Platform and Reporting Platform.
Head of Online and Deputy Marketing Director, Interdiscount, Microspot
During my tenure from January to October 2019 in Zurich, CH, I advised Coop on digital transformation, e-commerce, and retail growth strategies. I led a team covering various digital channels and platforms, increased online sales and market share, optimized ad investments, and oversaw the rebranding of the Microspot brand. I also established regular communications between key stakeholders and executive management.
Co-Founder & Managing Partner, Zebra Advertisement
From August 2011 to January 2018 in Parma, Italy, and Miami, USA, I managed global, cross-functional teams and advised clients on experience platforms, digital transformation, and performance marketing. I led the execution of omni-channel campaigns, created thought leadership content, and built a network of collaborators, partners, and clients.
Education
I hold an MBA in Business Administration from Università Cattolica del Sacro Cuore, a Bachelor of Science in International Business from Northeastern University, and another Bachelor of Science in International Management from European Business School.
Awards
My outstanding achievements have been recognized with numerous awards including Cannes Lions, Epica, Eurobest, Adstars, Cresta, New York Festival, D&AD, and more. I have also been listed in Forbes 30 Under 30 for Marketing & Advertising.
Projects
I am actively involved in various projects including serving as a board member for evAI and Kaisin, lecturing for Content Marketing CAS at FHNW, and owning Eyuko GmbH. I am also a council member for Forbes Magazine.
Additionally, I have a track record of success, as demonstrated by my involvement in various projects and my ongoing commitment to excellence in marketing and communications.
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Education: |
Università Cattolica del Sacro Cuore / MBA
September 2011 - Mai 2012, Piacenza, Italien
Business Administration, Major: Business Management. 110 con lode out of 110
Northeastern University / Bachelor of Science
September 2009 - Mai 2011, Boston, USA
International Business, Major: Management. Dean’s List, 3.35 out of 4.0
European Business School (ESB) / Bachelor of Science
September 2007 - Juni 2009, Reutlingen, Germany
International Management, Major: International Relations. 2.1 out of 1.0
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Affiliations and Achievements: |
Marketing and Management Awards:
Cannes Lions 2021
Epica 2021
Eurobest 2021
Adstars 2021
Cresta 2021
New York Festival 2021
D&AD 2021
Merit One Show (2) 2021
LIA (5) 2021
ADC (5) 2021
Clio (3) 2021
Best of Swiss Web 2019
Forbes 30 Under 30 List for Marketing & Advertising 2018
Google Partners All-Stars Winner 2017
Entrepreneur 360 List for Most Entrepreneurial Companies 2016
Google Partners All-Stars Winner 2016
Stevie Award 2015
Google Partners All-Stars Winner 2015
Google Partners All-Stars Winner 2014
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Available for: |
- Consulting assignments
- Job opportunities
- Being headhunted – make me an offer
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